Endowed with natural beauty and a great history, tourism is a flourishing industry in Rajasthan. The palaces of Jaipur, lakes of Udaipur, and desert forts of Jodhpur, Bikaner & Jaisalmer rank among the most preferred destinations in India for many tourists both Indian and foreign. Tourism accounts for eight percent of the state's domestic product. Many old and neglected palaces and forts have been converted into heritage hotels. Tourism has increased employment in the hospitality sector.

Rajasthan is famous for the majestic forts, intricately carved temples and decorated havelis, which were built by Rajput kings in previous ages, they were the soul of pre-Muslim era Rajasthan. Jantar Mantar, Dilwara Temples, Chittorgarh Fort, Lake Palace, City Palaces, Jaisalmer Havelis are part of the true architectural heritage of India. Jaipur, the Pink City, is noted for the ancient houses made of a type of sand stone dominated by a pink hue. At Ajmer, the white marble Bara-dari on the Anasagar lake is exquisite. Jain Temples dot Rajasthan from north to south and east to west. Dilwara Temples of Mount Abu, Ranakpur Temple dedicated to Lord Adinath near Udaipur, Jain temples in the fort complexes of Chittor, Jaisalmer and Kumbhalgarh, Lodarva Jain temples, Bhandasar Temple of Bikaner are some of the best examples.

Rajasthan is often called a shopper's paradise. Rajasthan is famous for textiles, semi-precious stones and handicrafts. The attractive designs of jewellery and clothes are eye-catching and invite shoppers. Rajasthani furniture has intricate carvings and bright colours. Rajasthani handicrafts are in demand due to the intricate work on them. Above all, Rajasthan's shopping appeals to both tourists and people from other parts of India due to its cheap prices for quality goods.

Bikaner is famous for its namkeens, Jaipur for its jewellery, Jodhpur for sweets and Jaisalmer for yellow stone.