The Brij region is located in the Bharatpur district. The festival is celebrated with lot of fervor and zest. The festival derives its name from the region in which it is celebrated. The Brij Festival is also known as the Brij Mahotsava. Entire Bharatpur are absorbed into the ecstasy during this festival. Brij Festival or Brij Mahotsava is celebrated for three days in Shukla paksha of Phalgun.

Brij festival is celebrated in nobility of Lord Krishna. The festival is celebrated a few days before the festival of colours-Holi.

Raslila performances are the centre of attraction. The villagers dress themselves in multicolor attires and perform the love ballad- Raslila that give a picture of the eternal love story of lord Krishna and his beloved Radha.

Apart from this folk songs and dances are also performed on this day. The entire region comes alive and looks magnificent with the beauty of dashes of colors in to the air.

The zest and dynamism of Holi continues with the Brij Festival. Brij festival is one of the most popular festivals of Rajasthan. Lord Krishna has always been associated with the devotional songs, paintings, sculptures or engravings. The Brij Festival is celebrated with a lot of enthusiasm in Rajasthan.

The Dance is often a part of the cultural music and the stories or Nayaks who are Pabu Bhopas, have a female accompanist; together they recite the phad (a painted ballad). The festivities are usually tagged with folk dances accompanied by music played. Men and women, young and old, rich and poor-all are touched by the spirit of this festival. Brij festivals have popularized Folk opera by the professionals and amateurs.

All the people, men or women, young or old, irrespective of their caste or creed participate in the Brij Mahotsav and drown in its spirit. Whole of the place is painted in bright colors and everyone plays with colours and paints each other.

People welcome spring with celebrations and gaiety. The fair reflects the true traditional culture of Rajasthan. Brij Festival of Bharatpur is a major and famous festivals, celebrated by the local people as well as tourists from all over the world come here to witness the saga. Tourists take part in this colorful festival and enjoy and witness the festivity.

The rhythm of folk songs fills the atmosphere with the fragrance of romance. The entire place is painted in brilliant colors and no one is spared from being splashed with colors.