The Bengali language boasts a rich literary heritage, shared with neighbouring Bangladesh. West Bengal has a long tradition in folk literature, evidenced by the Charyapada, Mangalkavya, Shreekrishna Kirtana, Thakurmar Jhuli, and stories related to Gopal Bhar. In the nineteenth and twentieth century, Bengali literature was modernized in the works of authors such as Bankim Chandra Chattopadhyay, Michael Madhusudan Dutt, Rabindranath Tagore, Kazi Nazrul Islam, Sharat Chandra Chattopadhyay, Jibananda Das and Manik Bandyopadhyay.

The Baul tradition is a unique heritage of Bengali folk music, which has also been influenced by regional music traditions. Other folk music forms include Gombhira and Bhawaiya. Folk music in West Bengal is often accompanied by the ektara, a one-stringed instrument. West Bengal also has an heritage in North Indian classical music. "Rabindrasangeet", songs composed and set into tune by Rabindranath Tagore and "Nazrul geeti" (by Kazi Nazrul Islam) are popular. Also prominent are other musical forms like Dwijendralal, Atulprasad and Rajanikanta's songs, and "adhunik" or modern music from films and other composers. From the early 1990s, there has been an emergence and popularisation of new genres of music, including fusions of Baul and Jazz by several Bangla bands, as well as the emergence of what has been called Jeebonmukhi Gaan (a modern genre based on realism). Bengali dance forms draw from folk traditions, especially those of the tribal groups, as well as the broader Indian dance traditions. Chau dance of Purulia is a rare form of mask dance.

Mainstream Hindi films are popular, as are films from the Bengali cinema industry, dubbed "Tollywood". Tollygunj in Kolkata is the location of Bengali movie studios and the name "Tollywood" (similar to Hollywood and Bollywood) is derived from that name. The Bengali film industry is also known for art films or Indy films. Its long tradition of filmmaking has produced acclaimed directors like Satyajit Ray, Mrinal Sen, Tapan Sinha and Ritwik Ghatak. Contemporary directors include Buddhadev Dasgupta, Goutam Ghose, Aparna Sen and Rituparno Ghosh.

Bengal had been the harbinger of modernism in fine arts. Abanindranath Tagore, called the father of Modern Indian Art had started the Bengal School of Art which was to create styles of art outside the European realist tradition which was taught in art colleges under the colonial administration of the British Government. The movement had many adherents like Gaganendranath Tagore, Ramkinkar Baij, Jamini Roy and Rabindranath Tagore. After Indian Independence, important groups like the Calcutta Group and the Society of Contemporary Artists were formed in bengal which dominated the art scene in India.